Ovatools Logo OvaTools Andrology & Embryology Training Institute
Registration Now Open for Training Sessions
Marketing Solutions
Connecting you to patients

Helping you distinguish your practice to patients and influencers

Our Practice Development team will help you assess the effectiveness of your marketing efforts and develop effective strategies and campaigns to increase brand awareness and drive patient volume.

Website development

Our web design team will work with you to create a visually appealing site that clearly articulates your brand message and meets the needs of multiple users, including your own staff.  Some considerations include:

  • Screen real estate: Design elements that take user viewing behavior into consideration
  • Architecture: Site design with intuitive user navigation, that takes into consideration optimizing organic search engine results (SEO).  The design should guide the user’s experience based on their reason for visit.  Scalability for future service offerings and website functionality will also be incorporated.
  • Social media/ Multi-media: the incorporation of social media elements should only be done in a way that the organization can support, and, frankly, is appropriate for your medical specialty.

Marketing Collateral

Our team will work with you to create informative and effective communications to your key partners and prospective patients.  Effective marketing and educational collateral, both in print and electronic forms, will serve a key purpose in messaging as well as create brand awareness and recognition.  We ensure that each collateral piece effectively projects your brand image.  Our team can help create:

  • Patient brochures
  • Cycle-specific educational materials
  • Physician focused materials
  • Newsletters and email blasts
  • Press releases

Market Referral and Growth Strategies

Your message needs to reach the target market, and influencer market, at each venue in which options are researched. This means having a comprehensive strategy in place to create awareness of your services among a broad audience and measure the results of your efforts.

Advertising Strategies and Campaign Set Up

MedTech’s Practice Development team can help you identify which advertising opportunities may be right for you as well as create the comprehensive campaign, including measurement, to determine your return on investment.  Our team can assist with vendor selection, contract negotiation, and ongoing campaign management for print, online, and pay per click advertising.

Marketing Staff Development

Our team can help develop your marketing talent, whether it is introducing them to the healthcare industry or teaching them how to develop marketing plans and reports.  The Practice Development team works closely with the Recruitment team to select and develop the right person for the job.